Strategies & Workflows

Backtesting

Backtesting helps you compare the performance of two or more strategies or workflows over time. By testing strategies against the same population, you can measure which approach drives better outcomes across engagement, payment plans, recovery, and other key metrics.

Use backtesting when you want to validate strategy changes with real account performance rather than relying on assumptions alone.

How Backtesting Works

When you create a backtest, you select the strategies you want to compare. The platform automatically distributes accounts across those strategies and tracks performance over time.

For two-strategy tests, accounts are split 50/50 by default.

Backtesting is designed to help you evaluate which strategy is performing better based on measurable outcomes, not just volume or activity.

Create a Backtest

  1. Prepare your strategies. Create or identify the strategies or workflows you want to compare.

  2. Start a new backtest. Select the strategies to include in the test.

  3. Define your sample size. Specify a target sample size if applicable.

  4. Launch the test. Allow accounts to begin flowing through each strategy.

Once the test is active, the platform continuously tracks results and compares performance across the selected strategies.

What Backtesting Measures

Backtesting compares strategies across measurable outcomes. The specific metrics you focus on will depend on your strategy type and business goals.

Common outcomes include:

  • Engaged calls - calls where the consumer answered and engaged

  • Pickup rate - percentage of calls answered

  • Voicemail rate - percentage of calls resulting in voicemail

  • Payment plans - number or rate of payment plan enrollments

  • Promises - promise-to-pay arrangements

  • Recovery performance - amount recovered or recovery rate

Reading Results

As data is collected, the platform summarizes results for each strategy and identifies which strategy is currently leading.

Winner Designation

When one strategy outperforms the others with sufficient statistical support, the platform identifies it as the current winner. This helps teams quickly understand which strategy is producing stronger results.

Statistical Analysis

Backtesting includes statistical analysis to determine whether observed differences are meaningful.

Available metrics:

  • P-value - measures whether the difference between strategies is likely due to chance

  • Confidence - shows the statistical confidence level for the current result

  • Chi-square - provides the test statistic used in the analysis

  • Significance - indicates whether the current result is statistically significant

If significance has not yet been reached, the platform may recommend continuing to collect data.

Segmentation

Backtesting results may include segmented views, such as by state or other dimensions. This helps you understand whether one strategy performs better for a specific subset of accounts.

Segmented analysis is useful when overall performance is mixed but a strategy is clearly stronger within a particular segment.

Ongoing Tests

Backtests are ongoing by design. As more accounts move through each strategy, the platform updates results automatically.

This makes it possible to:

  • monitor tests over time

  • validate whether early results hold as sample sizes grow

  • identify when a leading strategy becomes statistically significant

Best Practices

Use backtesting when you want to:

  • compare two collections strategies

  • test different servicing approaches

  • measure the impact of workflow changes

  • evaluate strategy performance across different portfolios or segments

For reliable results:

  • Make sure the strategies being compared are intended for similar account populations

  • Allow the test to run long enough to collect a meaningful sample

  • Wait for statistical significance before declaring a winner

  • Review segmented results to identify population-specific differences

Important Notes

  • Account split. For two-strategy tests, accounts are split evenly (50/50) by default.

  • Results change over time. Early leaders may shift as more data is collected. Treat early results as directional until statistical confidence is reached.

  • Segmented performance may differ. A strategy that performs well overall may underperform in specific states or segments. Review segmented views before scaling.

Summary

Backtesting gives you a structured way to compare strategies using real outcomes. By measuring performance over time and applying statistical analysis, you can make more informed decisions about which strategies to expand, refine, or retire.

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